Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed

Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate

Money makes the world go ‘round. And when it comes to meeting planning, money can probably get you whatever you want. However, few event planner

Have you ever found yourself having to scramble to organize a meeting at the last minute? Wouldn’t it be nice that if and when this daunting situation

Catastrophes come from out of nowhere. Massive thunderstorms can roll through a region without a moment’s notice, knocking out power and phone li

Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a lett

Whoever said that being a meeting planner was easy, lied! Rather, it should be classified under the tough and demanding job category. But, along with

Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International

Using the Media Effectively by Susan Friedmann The media has the power to influence your tradeshow efforts whether it be in televisi